Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains what cookies are, how Novatrixelora S.R.L. uses them on its website novatrixelora.com, what types of cookies we employ and how you can manage your preferences. The use of cookies on this Site is governed by this policy and integrates with our Privacy Policy.
1. What are cookies?
Cookies are small text files that are stored on your device (computer, phone, tablet) when you visit a website. They allow the site to remember information about your visit, such as your language preferences or settings, which makes future visits easier and makes the site more useful.
2. Types of cookies we use
Our Site uses the following categories of cookies: • Necessary cookies: Essential for the basic functioning of the Site. They include cookies that enable navigation, language selection and storage of your consent preferences. They cannot be disabled. • Analytics cookies: Allow us to understand how visitors interact with the Site, collecting information in aggregate and anonymous form. We use Google Analytics 4 (GA4) for this purpose. • Advertising cookies: Allow us to show relevant ads and measure the effectiveness of advertising campaigns. We use Google Ads with the identifier AW-18064110603.
3. Google Consent Mode v2
We implement Google Consent Mode v2 to manage cookie consent in compliance with current regulations. This system works as follows: • By default, all optional cookies (analytics and advertising) are denied until the user provides explicit consent. • When you accept cookies, we update the consent signals that control the behavior of Google Analytics and Google Ads. • The consent signals managed include: ad_storage, ad_user_data, ad_personalization, analytics_storage, functionality_storage, personalization_storage and security_storage. • Your choice is stored in the browser via localStorage and is automatically applied on future visits. If you clear the browser's local storage, the cookie banner will reappear.
4. Managing preferences
When you first visit our Site, a cookie banner is displayed that allows you to: • Accept all cookies. • Reject all optional cookies (only necessary ones are maintained). • Manage your preferences: individually choose which cookie categories to accept. You can change your preferences at any time by clicking the 'Manage cookie preferences' link available in the Site's footer.
5. Third-party cookies
Some third-party services integrated into our Site may set their own cookies. These services include: • Google Analytics 4: for Site usage analysis. • Google Ads: for advertising conversion measurement. These third parties have their own privacy and cookie policies. We recommend reviewing them to understand how they manage your data.
6. How to delete cookies
You can delete cookies stored on your device from your browser settings. Each browser has its own process; consult your browser's help section for specific instructions. Please note that deleting cookies may affect some Site functionality.
7. Updates
This Cookie Policy may be updated periodically to reflect changes in our practices or applicable legislation. The date of the last update is indicated at the beginning of this document.
8. Contact
For inquiries about the use of cookies on our Site, you can contact us at contacto@novatrixelora.com.